Many bloggers and webmasters are often heard of talking about SEO. Be it a successful blogger or an unsuccessful one, both have keen interest in that word. Here, we are going to learn What is SEO, its uses and how it is used in World’s leading blogging platforms, WordPress and Blogger.
SEO, stands for Search Engine Optimization, is a method of gaining targeted visitors. The visitors may be organic, i.e unpaid and paid ones. In the time when Search engine uses are at its peak, bloggers turn towards optimizing their websites so they can receive maximum number of readers which their written work deserves. Their are many tactics where one can optimize their website for Search engine.
Traditionally, there are two types of Optimization, On-page and Off-Page. On page optimization is relatively harder than off page optimization. In on page optimization, you have to add the keyword which describes your story in as many places as you can without making your post dull and unattractive. Then you have to add tags which can be related to your story. The tags will help you to make your blog optimize on Search Engine. There are many other techniques, such as including your keyword in your Headings and first Paragraph of your blog, writing them in permalinks e.t.c. The richness of the content is what On-page SEO is based on.
The Off-Page SEO is something much different from On-Page SEO. Off-Page SEO depends upon the backlinks a post receives. A post which recieves more backlinks will be higher get optimized earlier than a post with low backlinks. Furthermore, Google PR also has a diverse effect on Off-Page SEO. The higher the PageRank, the more chanced of getting optimized earlier. To learn more about Google PageRank, Click here.
Blogger, which is owned by Google has good SEO techniques compared to WordPress. A blog created on blogger need not to be submitted on Google for SEO as blogger is owned by Google. Furthermore, the posts on Blogger get optimized much earlier compared to those created on WordPress. The PR of a blogger’s blog tends to rise faster compared to same blog created on WordPress. Many of us will say that blogs created over Blogger enjoys unfiar advantage, but the story is quite different
The WordPress blogs have much advanced plug-ins which allows the posts to get optimized fairly easily. These plug-ins allows the blogger to focus his post on one Keyword. Also, he can add tags and categories. The Meta description, SEO title and other things which the plugins provide give a fair advantage to a WordPress blog compared to a Blogger blog. Some of the best SEO plug-ins are SEO by Yoast and All-in-one SEO. To learn more about SEO by Yoast Plug-in Click here. This advantage can be easily seen as many professional bloggers choose WordPress over Blogger just because of its better SEO techniques
This sums up the very basic introduction to SEO. We will write more SEO tips and tricks in near future. Till then, keep reading our posts.
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